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About

Smart Apple explains how everyday things work: the sensor on your wrist, the medicine in the news, the oven on your counter. A story can be an animation, a carousel, a short film or a longer read, and it always takes one clear idea at a time.

Every claim is checked against primary sources, such as regulators’ documents, patents and peer-reviewed studies, and the sources are listed with each story. Devices are drawn as generic designs, with no logos.

Smart Apple is made with the help of AI tools. Every story is checked against its sources before it is published, and the videos carry Content Credentials.

One idea at a time

Every step of the explanation gets its own moment, whatever the format.

Drawn dot by dot

Animated loops in a dot-matrix style, with colour only where something moves or happens.

Checked against sources

Every number is traced to a source and checked before publishing.

Generic products

No logos and no sponsors. Devices are generic designs.

Smart Apple is independent and not affiliated with Apple Inc. or with any company whose products appear in our stories. Health topics are explained for general information only. This is not medical advice: talk to a doctor or pharmacist about your own situation.

Credits: Music, Moderat, “A New Error”. The Creation of Adam, Michelangelo. Vitruvian Man, Leonardo da Vinci. Earthrise, Bill Anders, NASA. Apollo 11 bootprint, Buzz Aldrin, NASA. The Blue Marble, Apollo 17 crew, NASA. Pillars of Creation, NASA, ESA, Hubble Heritage Team. Edison and the phonograph, Levin C. Handy, Library of Congress. Bell in New York, Gilbert H. Grosvenor Collection, Library of Congress. Marble heads, The Met (CC0). All images public domain.